Three Generations of Watermelon Heritage

In the 1980s, Ronnie officially founded Borders Melon Co., establishing what would become one of the largest watermelon growing and shipping operations in North America.

Growing up in the family business, Nowell Borders developed a deep understanding of every aspect of watermelon production. He later relocated to South Texas, where he expanded the family’s growing regions, strengthened customer relationships, and extended operations into Mexico. As the company continued to grow, Borders Melon East was established to support customers throughout the eastern United States with dependable, high-quality supply.

Today, Borders Melon Co. is a third-generation family operation led by Nowell Borders alongside his sons, Dalton and Kelton.

Our growing and supply network spans Southern Mexico, South Texas, West Texas, Florida, and Georgia, allowing us to plant and harvest throughout the year. With production taking place somewhere every day, we provide our customers with a reliable, 52-week supply of premium watermelons.

We maintain control of every step in the process — from growing and harvesting to field-binning, packing, and logistics. This vertically integrated approach allows us to deliver consistent quality, dependable service, and complete traceability from the field through shipment to the customer destination.